FinLeap and financeAds launch joint venture in performance marketing

Focus on advertisers and publishers from financial sector|Extended service to the Netherlands, Belgium, France, Spain, Italy andPoland

Berlin, 22 April 2015 – FinLeap announces the launch of its fourth venture, an international performance-based advertising service for financial service providers. Together with financeAds, the German market leader in affiliate marketing in the financial sector, the FinTech startup factory has created an international affiliate network that connects financial service providers (advertisers) with relevant news portals and other traffic owners (publishers). The joint venture, financeAds International, brings this offering to the Netherlands, Belgium, France, Spain, Italy and Poland.

Company building to us also includes taking an established local player to global success.

Ramin Niroumand, FinLeap Partner

FinLeap GmbH was founded in autumn 2014 by Jan Beckers and HitFox Group, and its first company, Savedo, went live in the same year. Early in 2015, BillFront and Valendo followed. Five more FinTech startups are currently in stealth mode.

We have successful and long-standing partnerships with all major banks and insurers in the German speaking regions. Taking the financeAds international level is the next logical step.

Ralf Fischer, founder and CEO of financeAds GmbH & Co. KG

The Nuremberg-based company is one of the fastest growing specialized providers of performance marketing in the financial industry. Its clients include Commerzbank, ING-DiBa, Hannoversche and American Express. financeAds International GmbH will be lead by Sebastian Borek and Hakan Özal, both of whom have many years of experience in affiliate marketing and internationalizing startups. 

Financial players are investing massively in digital customer acquisition. With our European network, we are offering all our partners an established, performance-based solution. We are starting off with six countries in Europe and a team of 20 professionals. Long-term, I can clearly see us establishing a global setup.

Sebastian Borek, serial entrepreneur, co-founder and CEO of financeAds International

Performance marketing is rapidly taking over digital finance. With our experience, our global network and our technology we will offer an advertising ecosystem that will bring advertisers and publishers together on a global level.

Hakan Özal, co-founder at financeAds International, former Head of Finance Industry at zanox AG

More information at

About financeAds International

financeAds International GmbH is an international affiliate network with a focus on the financial sector. The company was founded as a joint venture between FinLeap GmbH in Berlin and financeAds GmbH & CO. KG in Nuremberg and is led by co-founder and CEO, Sebastian Borek. financeAds International helps financial service providers to market their products and services online. The company has a transaction-based pricing model and extends the financeAds offering from Germany to the Netherlands, Belgium, France, Spain, Italy and Poland.

from left to right: Ralf Fischer, Sebastian Borek, Hakan Özal and Ramin Niroumand

Contact Sales & MarketingfinanceAds International GmbHSebastian Borek, Co-Founder and

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